PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Facebook, Instagram, Twitter, LinkedIn and YouTube paid advertising are considered “Interruption Marketing” similar to tv commercials. As users are looking through their feed or watching their videos, these ads appear and automatically begin playing.
The cost of these types of advertising are measured in CPM or Cost-Per-Mil (1 Thousand) Impressions). The goal is to increase your ROI by optimizing your targeting to get more impressions.