Creating A Customer Avatar

It’s a huge mistake. And yet, I see it happen all the time. A marketer or business owner gets so focused on WHAT they’re selling that they forget to think about WHO they’re selling it to. This is the kiss of death for a marketing campaign, and sometimes even an entire business. You could have the […]

Website Vs Web App

Understanding the difference between a Website and a Web Application is vital. The functionality and development process are drastically different. While a website can be as simple as a single Landing Page or just a few pages, a web app has many moving parts that make development much more complex and time consuming. Grasp the […]

How Well Do You Know Your Customer?

What is a Customer Avatar? You may have heard or read the term before, but do you know what a customer avatar is? Let us explain. It is a complete profile of what the ideal customer for your products or services would be. It is also often referred to as being a ‘buying persona’ which […]

How To Create A Project Brief

Are you looking to start a website or web app project? A project brief is a document that guides the entire web design process. It should be as comprehensive and detailed as possible, and serve as a common point of reference for your entire team. Clearly communicating your requirements is critical to getting a website […]

Advertising Objectives

About advertising objectives Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website. When you create an ad, you first choose your objective. The […]

Your Guide to Digital Marketing

This guide will introduce you to the benefits of digital advertising and show you how it’s different from traditional advertising. By the end of this guide, you should have a the basic information you need to decide whether or not digital advertising is right for your business.  Why do people advertise? No matter the size […]

Winning tactics for a new digital agency

Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to identify […]

How to drive your customer experience

Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to identify […]

How to be more productive usgin sticky notes

Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to identify […]

Choose from meeting speak, client feedback

Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to identify […]